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About Luma

Revolutionizing Mobility
in Tanzania

Tanzania's premier ride-hailing platform — safe, reliable, and affordable transport for everyone.

Our Mission

Connecting East Africa through technology.

To build a sustainable transport ecosystem by connecting passengers with vetted, professional drivers through cutting-edge, intuitive technology. We exist to make moving around the city effortless.

Our Vision

The most trusted ride-sharing app in Tanzania.

Fostering economic empowerment for local driver partners and improving urban mobility for all. We envision a future where everyone has access to safe, reliable, and equitable transportation.

The Luma Story

Founded in 2026, Luma started with a simple idea: urban transportation should be effortless, transparent, and secure. We serve the citizens of Dar es Salaam, Dodoma, Arusha, and other major hubs across Tanzania, providing a modern alternative to traditional city transit.

By using our platform, riders enjoy prompt pickups, upfront pricing in Tanzanian Shillings (TZS), and in-app safety tracking, while drivers benefit from competitive earnings, flexible working hours, and 24/7 dedicated support.

Our Core Values

Safety First

Every driver partner is verified. Every ride is tracked in real time.

Transparency

Upfront fares, no hidden fees — what you see is what you pay.

Community

We empower local Tanzanian drivers and invest in the communities we serve.

Innovation

We continuously improve our technology to make every ride better.