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Revolutionizing Mobility
in Tanzania
Tanzania's premier ride-hailing platform — safe, reliable, and affordable transport for everyone.
Our Mission
To build a sustainable transport ecosystem in East Africa by connecting passengers with vetted, professional drivers through cutting-edge technology.
Our Vision
To become the most trusted and widely used ride-sharing app in Tanzania, fostering economic empowerment for local driver partners and improving urban mobility for all.
Who We Are
Founded in 2026, Luma started with a simple idea: urban transportation should be effortless, transparent, and secure. We serve the citizens of Dar es Salaam, Dodoma, Arusha, and other major hubs across Tanzania, providing a modern alternative to traditional city transit.
By using our platform, riders enjoy prompt pickups, upfront pricing in Tanzanian Shillings (TZS), and in-app safety tracking, while drivers benefit from competitive earnings, flexible working hours, and 24/7 dedicated support.
Our Values
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Safety: Every driver partner is verified. Every ride is tracked in real time.
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Transparency: Upfront fares, no hidden fees — what you see is what you pay.
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Community: We empower local Tanzanian drivers and invest in the communities we serve.
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Innovation: We continuously improve our technology to make every ride better.